Making Your Retail Signage More Effective

A retail sign is one of the most effective ways to advertise your business. Numerous studies have shown that good on-site retail signage and graphics will bring in more business, and help enhance your brand. Great signage can also add to the overall ambiance of your commercial area, so it is worth considering how you can make your sign a part of the community as a whole, as well as advertise for your store.

Effective storefront signage and graphics

The first thing your in-store or storefront retail signage and graphics needs to accomplish is to speak to your target audience. A storefront sign doesn’t need to speak to a broad audience, but rather should speak directly to the people who pass your store every day. Niche marketing will make your graphics and signage feel more personal to your customers because you are explicitly targeting your message to reach a particular target demographic. With a storefront sign, it’s okay to be specific. A general message won’t hook your customers the way a targeted message would.

Simplifying your message

When it comes to messaging, you want to keep it as simple as possible. You want to get your message across in as few words as possible. Too much text on a sign will be ignored. A good rule of thumb is to be able to read and understand your messaging in 5 seconds or less. Think of your customers like your boss that is always on the go, who asks you to “just give me the headlines” because they don’t have time for a whole monologue or excess descriptive details. When you design your sign, think in headlines. Get your message across quickly and effectively.

Call to action

A useful sign will have a call to action (CTA),  asking your customers to act or enticing them to act, with great deals and sales. Make your customers feel like they have to do it now, or miss out. You want to play to peoples FOMO (fear of missing out.) Reward customers that answer your call to action, with exclusive deals, savings, services, or products. That is particularly effective when you are placing in-store signage, helping direct customers towards the best deals and the most exclusive products and services. Rewarding first-time customers is always effective. Pro Graphic Install has spent the last 10 years perfecting their talents and building a world-class team of graphic and wrap installers. We are grateful for the chance to work with you and appreciate you considering us for your next project.