Understanding Vehicle Wraps and Graphics for Better Impressions
A vehicle wrap should do three things: let your customers know who you are, what services you offer, and how to contact you. Anything else is just superfluous and could even get in the way of your original message. If you’re new to the art of vehicle wrapping to promote your business, then read on as we help you understand how to get the most out of your vehicle wraps and graphics installations.
Design For Your CustomerWhen it comes to designing your vehicle wrap, many companies think that they know best. And, of course, since it’s your company you do have unique insight into your business and how you want to present yourself. However, the biggest mistake that companies make when designing a vehicle wrap (or a company logo) is to not think about the customer. After all, you are designing to attract a certain clientele. It’s important that you like your logo, but, if you aren’t thinking about your customer you’re in for some serious miscommunication.
Communicate with your customerDesigning a vehicle wrap is all about getting into contact and communicating with your customers. To effectively communicate you have to understand your customer. This goes for any type of marketing. The more you listen to your customers, the more you understand who they are, what makes them tick, and where they hang out, the better you can customize your marketing strategy.
Only the factsOnce you understand your customer you have to think of the simplest and most effective way to get your message across. Now is not the time to be coy or philosophical. You want to state your purpose and services, as simply and concisely as possible.
Contrasting colorsJust like you don’t want to overwhelm your audience with too much text, you also have to be careful not to overwhelm them with too much color. Choose colors that reflect your brand, and then go with just a couple of contrasting colors to create some texture and a dynamic effect. Too many colors will seem unprofessional and gaudy, and there’s a good chance that viewers will turn away before reading about your services.
Work with professional graphics installerOnce your design is completed and printed, it’s time to take it to a professional installation expert for the final touch. Working with a professional will ensure that the integrity of your design translates to your vehicle for long-lasting results.
Graphic Installations in ColoradoCount on Pro Graphic Install to handle the installation of your fleet wraps or graphics efficiently and professionally. We specialize in fleet graphic and wrap installation and are the only company in Colorado built to handle fleet installations. With our team of 10 full-time installers, we can complete installations in one day that take most companies a week. With the successful installation of over 280 transit vans, box-truck and full semi-trailer wraps for American Furniture Warehouse, one of Colorado’s largest local fleet, you know you can depend on us to get the job done!
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