Increase Sales With a Custom Point of Purchase Display

Customers often make impulsive purchase decisions when they are on a short timeline. For example, when they are checking out and spot something interesting, they’re more likely to buy that product. That’s where a point of purchase display signs come in handy. They are attractive and showcase products in the best possible light, encouraging customers to buy.

What is a Point of Purchase Display?

A POP display is a marketing tool that can increase the chances of conversion by a considerable margin. It is placed directly behind the products displayed and near areas where people make purchase decisions, like checkout lines. These displays capitalize on a shopper’s impulse and help them make decisions when they are in the store.

Most other marketing materials are designed to bring prospective customers into the shop, but a POP display is designed to enhance their in-store experience. According to surveys on consumer behavior, over 70% of retail purchases aren’t fixed until a shopper is in a store. For example, someone may want to buy a game, but they won’t make a final decision about the game until they are in the store.

A POP display keeps products at the forefront of a customer’s mind. It constantly engages their curiosity, which can help improve conversion rates significantly.

Types of Displays

There are dozens of point of purchase display options available to retail establishments. You can choose something that fits your brand and fits the store décor. Here’s a look at what’s available:

• Simple Decals – You can add simple decals on both sides of a shopping aisle to keep shoppers visually engaged. They create a great environment to help improve conversion rates.

• Free Standing POP for Products – Free-standing POP for products promote a specific item. For example, if you want to promote the new PS5 console, you can add a POP display at specific locations to capture people’s attention.

• Free Standing POP for Vendors – Businesses can use free-standing POP for vendors or brands as well. These promote specific businesses instead of their products. For example, if a retailer wants to promote a brand of organic honey, they can install a POP with that company’s branding.

Request a quote from reliable graphic installation companies in your location. They will ask you a few questions about your POP display requirements before recommending custom solutions. A good quality installation will last for a long time and will attract customer attention consistently.