How to Tap Into the Power of Transit Wraps for Marketing
Studies show that people are more likely to notice an ad when they’re standing still more than when they’re moving fast. That makes one of the most effective ways to capture the attention of passersby, and ensure they take note of your company, is by putting it on the outside of a bus or train in transit. That’s right: vehicle wraps are all the rage nowadays, and not just because they can help you market your product or service to large numbers of people at low cost.
Getting Started with Transit Advertising
Transit wraps can be a cost-effective, high-impact way to promote your company. There are many different types of transit wraps that you should know about, including:
- Printing on buses
- Printing on trains
- Printing on bus shelters
For transit wrap printing, it is important to ensure that your design has an eye-catching color scheme with a creative font. You should also include your phone number and website address so potential customers can connect with you. It’s important to remember that not all cities will allow ads on their buses and trains. Each city has its own guidelines when it comes to what you can or cannot advertise. Make sure to check with them first before submitting any proposals! You’ll need to find out what type of ad is available in your area (some offer posters, while others only have stickers).
Tips on Successfully Advertising Through Transit Wraps
Transit advertising is one way companies are tapping into the power of transit wraps and turning trains and buses into a marketing strategy. With an ever-increasing number of commuters, buses and trains are more crowded than ever. This means that more people have access to your brand as they travel from point A to point B. A good transit campaign should be designed with a goal in mind. For example, if you want to target young professionals, you might use bright colors and imagery that is hyper-modern. If you want to target families, on the other hand, you’ll probably want to use more warm, earth tones and focus on children. It’s also important that your message has a clear call to action so that people know what they’re supposed to do next after viewing your campaign.
At Pro Graphic Install, we know all the ins and out of Colorado’s transit advertising. Contact us today for a quote!
Tags: transit wraps, vehicle wraps